INSPIRING INNOVATION 75 MARKETING TALES TO HELP YOU FIND THE NEXT BIG THING

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and b...

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Bibliographic Details
Main Author: Lury, Giles (Author)
Format: Book
Language:English
Published: London, United Kingdom LID Publishing 2019
Edition:Print book : English
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Online Access:Click Here to View Status and Holdings.
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