INSPIRING INNOVATION 75 MARKETING TALES TO HELP YOU FIND THE NEXT BIG THING
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and b...
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| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom
LID Publishing
2019
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| Edition: | Print book : English |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. |
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| Item Description: | Best Seller PKEJ Stories of breakthrough ideas and innovations from the world of marketing and branding - and their lessons. |
| Physical Description: | 247 pages illustrations 20 cm |
| ISBN: | 9781912555055 |
Inspired! take your product dream from concept to shelf