BUSINESS RESEARCH METHODS
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad sp...
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| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Andover, Hampshire, United Kingdom
Cengage Learning, EMEA
2019
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-957545 | ||
| 005 | 2020226183858 | ||
| 008 | t2019 -UK a## ##001 #deng|D | ||
| 020 | # | # | |a 9781473760356 (paperback) |
| 040 | # | # | |a StDuBDS |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.4 |b .Q534 2019 |
| 100 | 1 | # | |a Quinlan, Christina |e author |
| 245 | 1 | 0 | |a BUSINESS RESEARCH METHODS |c Christina Quinlan, Barry J. Babin, Jon C. Carr, Mitch Griffin, and William G. Zikmund |
| 250 | # | # | |a SECOND EDITION |
| 264 | # | 1 | |a Andover, Hampshire, United Kingdom |b Cengage Learning, EMEA |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xii, 418 pages |b illustrations |c 28 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. |
| 526 | 0 | # | |a BA243 |b 0 |5 UiTM Cawangan Kedah |
| 526 | 0 | # | |a HM705 |5 HM |
| 526 | 0 | # | |a Master in Gastronomy Management |5 Faculty of Hotel & Tourism Management |
| 526 | 0 | # | |a HTM606 |b HM221 |5 FPHP |
| 526 | 0 | # | |a Hospitality Research Methods |b Bachelor of Science (HONS.) Hotel Management |5 Faculty of Hotel and Tourism Management |
| 526 | 0 | # | |a HTM606 |b HM245 |5 FPHP |
| 526 | 0 | # | |a Hospitality Research Methods |b Bachelor of Science (HONS.) in Culinary Arts Management |5 Faculty of Hotel and Tourism Management |
| 546 | # | # | |a english |
| 650 | # | 0 | |a Business |x Research |x Methodology |
| 700 | 1 | # | |a Babin, Barry J. |e author |
| 700 | 1 | # | |a Carr, Jon C. |e author |
| 700 | 1 | # | |a Griffin, Mitch |e author |
| 700 | 1 | # | |a Zikmund, William G. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=957545 |
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BUSINESS RESEARCH METHODS 
Business research methods 
Business Research Methods