BUSINESS RESEARCH METHODS

BUSINESS RESEARCH METHODS

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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad sp...

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Bibliographic Details
Main Authors: Quinlan, Christina (Author), Babin, Barry J. (Author), Carr, Jon C. (Author), Griffin, Mitch (Author), Zikmund, William G. (Author)
Format: Book
Language:English
Published: Andover, Hampshire, United Kingdom Cengage Learning, EMEA 2019
Edition:SECOND EDITION
Subjects:
Business > Research > Methodology
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