BUSINESS RESEARCH METHODS

BUSINESS RESEARCH METHODS

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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad sp...

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Bibliographic Details
Main Authors: Quinlan, Christina (Author), Babin, Barry J. (Author), Carr, Jon C. (Author), Griffin, Mitch (Author), Zikmund, William G. (Author)
Format: Book
Language:English
Published: Andover, Hampshire, United Kingdom Cengage Learning, EMEA 2019
Edition:SECOND EDITION
Subjects:
Business > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Summary:Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Physical Description:xii, 418 pages illustrations 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781473760356 (paperback)

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