E- commerce 2018 business. technology. society.

• Main Authors: Laudon, Kenneth C. (Author), Traver, Carol Guercio (Author)
• Format: Book
• Language: English
• Published: Harlow, United Kingdom Pearson Education Limited 2019
• Edition: Fourteenth Edition
• Subjects: Electronic commerce; Internet marketing; Information technology
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 910 pages illustrations (some color) 26cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781292251707; 1292251700

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.