Consumer Behavior
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, United Kingdom
Pearson Education Limited
2019
|
| Edition: | Twelfth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-956755 | ||
| 005 | 20202411256 | ||
| 008 | 200304t2019 -UK a|R ##001 #deng|D | ||
| 020 | # | # | |a 9781292269245 |q paperback |
| 020 | # | # | |a 1292269243 |q paperback |
| 040 | # | # | |a UMS |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .S35 2019 |
| 100 | 1 | # | |a Schiffman, Leon G. |e author |
| 245 | 0 | 0 | |a Consumer Behavior |c Leon G. Schiffman, Joe Wisenblit |
| 250 | # | # | |a Twelfth Edition |
| 250 | # | # | |a Global Edition |
| 264 | # | 1 | |a Harlow, United Kingdom |b Pearson Education Limited |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a 508 pages |b some color illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. |
| 526 | 0 | # | |a HTC755 |b HM772 |5 HM |
| 526 | 0 | # | |a Consumer Behavior: The Psychology of Food |b Master in Food Service Management |5 Faculty of Hotel And Tourism Management |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Motivation research (marketing) |
| 700 | 1 | # | |a Wisenblit, Joe |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=956755 |
Consumer behavior