Consumer Behavior
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, United Kingdom
Pearson Education Limited
2019
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| Edition: | Twelfth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior