MARKETING 4.0
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectiv...
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Main Authors: | Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author) |
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Format: | Book |
Language: | English |
Published: |
Hoboken, New Jersey
John Wiley
2017
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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