MARKETING 4.0

MARKETING 4.0

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectiv...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley 2017
Subjects:
Marketing
Internet marketing
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