Business Gamification FOR DUMMIES
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2013
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| Series: | For dummies
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Business of Gamification A Critical Analysis
