Business Gamification FOR DUMMIES

Business Gamification FOR DUMMIES

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Bibliographic Details
Main Authors: Duggan, Kris (Author), Shoup, Kate 1972- (Author)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons, Inc. 2013
Series:For dummies
Subjects:
Internet marketing > Social aspects
Consumer behavior > Social aspects
Computer games > Social aspects
Gamification
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