Business Gamification FOR DUMMIES

Business Gamification FOR DUMMIES

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

Saved in:
Bibliographic Details
Main Authors: Duggan, Kris (Author), Shoup, Kate 1972- (Author)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons, Inc. 2013
Series:For dummies
Subjects:
Internet marketing > Social aspects
Consumer behavior > Social aspects
Computer games > Social aspects
Gamification
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam#a2200000#i#4501
001 wils-955471
005 202002810179
008 200603t2013 NJU ae# ##001 ##ENG#D
020 # # |a 9781118466933  |q paperback 
040 # # |a UKMGB  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b D84 2013 
100 1 # |a Duggan, Kris  |e author 
245 1 0 |a Business Gamification FOR DUMMIES  |c by Kris Duggan and Kate Shoup 
264 # 1 |a Hoboken, N.J.  |b John Wiley & Sons, Inc.  |c 2013 
264 # 4 |c ©2013 
300 # # |a xviii, 284 pages  |b illustrations  |c 24 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 0 # |a For dummies 
500 # # |a Include index 
520 # # |a Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. 
526 0 # |a ADE552  |b AD233  |5 AD 
526 0 # |a Gamification  |b Bachelor of Creative Game Design  |5 Faculty of Art and Design 
650 # 0 |a Internet marketing  |x Social aspects 
650 # 0 |a Consumer behavior  |x Social aspects 
650 # 0 |a Computer games  |x Social aspects 
650 # 0 |a Gamification 
700 1 # |a Shoup, Kate  |d 1972-  |e author 
830 # 0 |a For dummies 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=955471 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2|| 

Similar Items