MARKETING SERVICES AND RESOURCES IN INFORMATION ORGANIZATIONS

MARKETING SERVICES AND RESOURCES IN INFORMATION ORGANIZATIONS

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Res...

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Bibliographic Details
Main Author: Yi, Zhixian (Author)
Format: Book
Language:English
Published: Cambridge, MA, United States Chandos Publishing 2018
Series:Chandos Information Professional Series
Subjects:
Customer services
Service industries > Marketing
Internet marketing
Information services > Marketing
Information technology > Management
Online Access:Click Here to View Status and Holdings.
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