STRATEGIC MANAGEMENT CONCEPTS & CASES

STRATEGIC MANAGEMENT CONCEPTS & CASES

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Intended for an undergraduate/graduate level course in Strategic Management and Business Policy. This text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a practitioner-oriented perspective and numerous exp...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Book
Language:English
Published: Prentice-Hall Inc. New Jersey 1999
Edition:SEVENTH EDITION
Subjects:
Strategic planning > Case studies
Strategic planning
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