BRAND THE CHANGE

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is c...

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Bibliographic Details
Main Author: Miltenburg, Anne (Author)
Format: Book
Language:English
Published: Amsterdam BIS Publishers 2018
Subjects:
Online Access:Click Here to View Status and Holdings.
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