Aspects of CORPORATE GENRES
This publication explores a new category of genre, corporate genres, focussing on websites, brochures and sustainability reports, from a multimensional perspective. Apart from establishing the communicative purposes and the generic structure, in-depth descriptions and explanations of the various asp...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam
UiTM Press
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5718 |b .H35 2018 |
| 100 | 0 | # | |a Hajibah Osman |e author |
| 245 | 1 | 0 | |a Aspects of CORPORATE GENRES |c Hajibah Osman |
| 264 | # | 1 | |a Shah Alam |b UiTM Press |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xvi, 201 pages |b color illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 163-196) and index |
| 520 | # | # | |a This publication explores a new category of genre, corporate genres, focussing on websites, brochures and sustainability reports, from a multimensional perspective. Apart from establishing the communicative purposes and the generic structure, in-depth descriptions and explanations of the various aspects found in these genre are presented. |
| 546 | # | # | |a text in english |
| 650 | # | 0 | |a Business communication |
| 650 | # | 0 | |a Corporate culture |
| 650 | # | 0 | |a Corporate image |
| 650 | # | 0 | |a Government publications |z Malaysia |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=948402 |
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Corporate communications convention, complexity, and critique