Aspects of CORPORATE GENRES

Aspects of CORPORATE GENRES

This publication explores a new category of genre, corporate genres, focussing on websites, brochures and sustainability reports, from a multimensional perspective. Apart from establishing the communicative purposes and the generic structure, in-depth descriptions and explanations of the various asp...

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Bibliographic Details
Main Author: Hajibah Osman (Author)
Format: Book
Language:English
Published: Shah Alam UiTM Press 2018
Subjects:
Business communication
Corporate culture
Corporate image
Government publications > Malaysia
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This publication explores a new category of genre, corporate genres, focussing on websites, brochures and sustainability reports, from a multimensional perspective. Apart from establishing the communicative purposes and the generic structure, in-depth descriptions and explanations of the various aspects found in these genre are presented.
Physical Description:xvi, 201 pages color illustrations 23 cm
Bibliography:Includes bibliographical references (pages 163-196) and index
ISBN:9789673635726

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