Event Sponsorship and Fundraising An advanced guide

• Main Authors: Lunt, Tom (Author), Nicotra, Eva (Author)
• Format: Book
• Language: English
• Published: London, United Kingdom New York Kogan Page Limited 2019
• Subjects: Special events > Management; Corporate sponsorship; Special events > Marketing
• Online Access: Click Here to View Status and Holdings.

"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories...

Table of Contents:

• Introduction to event sponsorship, fundraising, partnerships and relationship development
• Event sponsorship at the centre of the integrated marketing communications mix
• Delivering event sponsorship campaigns
• Identifying and securing sponsors and funding opportunities
• Prospecting for grant funding and sponsorship: case studies from Scottish cycling events
• Preparing and delivering a sponsorship pitch
• Managing relationships with sponsors and funding bodies
• Legal issues in event sponsorship and fundraising
• Evaluating sponsorship and grant-making relationships
• Where next for event sponsorship and fundraising?
• Practical templates to kick-start your event sponsorship and fundraising
• Afterword: building your career in sponsorship and fundraising.