Event Sponsorship and Fundraising An advanced guide
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom New York
Kogan Page Limited
2019
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event sponsorship