Event Sponsorship and Fundraising An advanced guide

Event Sponsorship and Fundraising An advanced guide

"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories...

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Bibliographic Details
Main Authors: Lunt, Tom (Author), Nicotra, Eva (Author)
Format: Book
Language:English
Published: London, United Kingdom New York Kogan Page Limited 2019
Subjects:
Special events > Management
Corporate sponsorship
Special events > Marketing
Online Access:Click Here to View Status and Holdings.
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