Event Sponsorship and Fundraising An advanced guide

• Main Authors: Lunt, Tom (Author), Nicotra, Eva (Author)
• Format: Book
• Language: English
• Published: London, United Kingdom New York Kogan Page Limited 2019
• Subjects: Special events > Management; Corporate sponsorship; Special events > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvii, 259 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (pages [229]-251) and index.
• ISBN: 9780749480929

"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.