Social Media Strategy Tools for Professionals and Organizations

Social Media Strategy Tools for Professionals and Organizations

Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The...

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Bibliographic Details
Other Authors: Levin, Justin (Editor)
Format: Book
Language:English
Published: New york Intelliz press LLC 2019
Subjects:
Internet in public relations
Social media
Communication in organizations
Online Access:Click Here to View Status and Holdings.
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245 0 0 |a Social Media Strategy  |b Tools for Professionals and Organizations  |c Editor Justin Levin 
264 # 1 |a New york  |b Intelliz press LLC  |c 2019 
300 # # |a 395 pages :  |c 24 cm 
336 # # |a text  |2 rdacontent 
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504 # # |a Includes bibliographical references and indexes 
520 # # |a Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of social media and how it is beneficial for their marketing plan 
650 # 0 |a Internet in public relations 
650 # 0 |a Social media 
650 # 0 |a Communication in organizations 
700 0 # |a Levin, Justin  |e editor 
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