Social Media Strategy Tools for Professionals and Organizations

Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The...

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Bibliographic Details
Other Authors: Levin, Justin (Editor)
Format: Book
Language:English
Published: New york Intelliz press LLC 2019
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