Social Media Strategy Tools for Professionals and Organizations

• Other Authors: Levin, Justin (Editor)
• Format: Book
• Language: English
• Published: New york Intelliz press LLC 2019
• Subjects: Internet in public relations; Social media; Communication in organizations
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 395 pages : 24 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9781682515754

Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of social media and how it is beneficial for their marketing plan