Digital Marketing Management A Handbook for the Current (or future) CEO

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...

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Bibliographic Details
Main Author: Zahay, Debra L. (Author)
Format: Book
Language:English
Published: New York Business Expert Press 2015
Subjects:
Online Access:Click Here to View Status and Holdings.
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