Digital Marketing Management A Handbook for the Current (or future) CEO
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Business Expert Press
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SOCIAL MEDIA MARKETING A STRATEGIC APPROACH