Digital Marketing Management A Handbook for the Current (or future) CEO
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Business Expert Press
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2019618133047 | ||
| 008 | t2015 XXU #g| |#001 ##ENG#D | ||
| 020 | # | # | |a 9781606499245 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.1265 |b .Z243 2015 |
| 100 | 1 | # | |a Zahay, Debra L. |e author |
| 245 | 0 | 0 | |a Digital Marketing Management |b A Handbook for the Current (or future) CEO |c Debra Zahay |
| 264 | # | 1 | |a New York |b Business Expert Press |c 2015 |
| 300 | # | # | |a xvii, 146 pages : |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data man. |
| 650 | # | 0 | |a Internet marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=946766 |
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SOCIAL MEDIA MARKETING A STRATEGIC APPROACH