Public Relations Planning A Strategic Approach

Public Relations Planning A Strategic Approach

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits togeth...

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Bibliographic Details
Main Author: Vieira, Edward T. (Author)
Format: Unknown
Language:English
Published: New York Routledge, Taylor & Francis Group 2019
Subjects:
Public relations
Public relations > Planning
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