Public Relations Planning A Strategic Approach
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits togeth...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge, Taylor & Francis Group
2019
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| Online Access: | Click Here to View Status and Holdings. |
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Strategic Planning for Public Relations