Public Relations Planning A Strategic Approach

• Main Author: Vieira, Edward T. (Author)
• Format: Book
• Language: English
• Published: New York Routledge, Taylor & Francis Group 2019
• Subjects: Public relations; Public relations > Planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvii, 528 pages : illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781138105164

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.