Understanding Media Semiotics

"Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. O...

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Bibliographic Details
Main Author: Danesi, Marcel 1946- (Author)
Format: Book
Language:English
Published: London, UK Bloomsbury Academic 2019
Edition:Second edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781350064164  |q paperback 
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090 0 0 |a P96.S43  |b D364 2019 
100 1 # |a Danesi, Marcel  |d 1946-  |e author 
245 0 0 |a Understanding Media Semiotics  |c Marcel Danesi 
250 # # |a Second edition 
264 # 1 |a London, UK  |b Bloomsbury Academic  |c 2019 
264 # 4 |c ©2019 
300 # # |a 304 pages :  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a "Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps" 
650 # 0 |a Mass media  |x Semiotics 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=945952