Essentials of Health Care Marketing
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA
Jones & Bartlett Learning
2017
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of health care marketing