Decision-making for New Product Development in Small Businesses

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The bo...

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Bibliographic Details
Main Authors: Haropoulou, Mary (Author), Smallman, Clive (Author)
Format: Book
Language:English
Published: Oxon Routledge 2019
Series:Routledge advances in management and business studies 80
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