Decision-making for New Product Development in Small Businesses
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The bo...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxon
Routledge
2019
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| Series: | Routledge advances in management and business studies
80 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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New product development from initial idea to product management