Decision-making for New Product Development in Small Businesses
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The bo...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxon
Routledge
2019
|
| Series: | Routledge advances in management and business studies
80 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781138855052 |q hardback |
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| 100 | 1 | # | |a Haropoulou, Mary |e author |
| 245 | 0 | 0 | |a Decision-making for New Product Development in Small Businesses |c Mary Haropoulou and Clive Smallman |
| 264 | # | 1 | |a Oxon |b Routledge |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xi, 168 pages |b illustrations |c 24 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a Routledge advances in management and business studies |v 80 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data. |
| 650 | # | 0 | |a New products |x Planning |
| 650 | # | 0 | |a Small business |x Decision making |
| 700 | 1 | # | |a Smallman, Clive |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=942166 |
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New product development from initial idea to product management