Decision-making for New Product Development in Small Businesses
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The bo...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxon
Routledge
2019
|
| Series: | Routledge advances in management and business studies
80 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data. |
|---|---|
| Physical Description: | xi, 168 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781138855052 |
New product development from initial idea to product management