MARKETING RESEARCH A CONCISE INTRODUCTION
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnograp...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications Ltd
2018
|
| Edition: | 2ND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
MARKETING RESEARCH A CONCISE INTRODUCTION
