MARKETING RESEARCH A CONCISE INTRODUCTION

MARKETING RESEARCH A CONCISE INTRODUCTION

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnograp...

Full description

Saved in:
Bibliographic Details
Main Author: Kolb, Bonita (Author)
Format: Book
Language:English
Published: London SAGE Publications Ltd 2018
Edition:2ND EDITION
Subjects:
Marketing research
Business and Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items