Brand Management Co creating Meaningful Brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.In a world in which social media and inclusive digital platforms have increased customer engageme...
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| Format: | Book |
| Language: | English |
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London
SAGE Publications
2018
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| Online Access: | Click Here to View Status and Holdings. |
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The fundamentals of branding