Event Studies Theory, research and policy for planned events
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2016
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| Edition: | Third edition. |
| Series: | Events Management Series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event studies theory, research and policy for planned events
