Event Studies Theory, research and policy for planned events

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a...

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Bibliographic Details
Main Authors: Getz, Donald 1949- (Author), Page, Stephen J. (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2016
Edition:Third edition.
Series:Events Management Series
Subjects:
Online Access:Click Here to View Status and Holdings.
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