Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues s...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2016
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| Edition: | Second edition |
| Series: | Events Management Series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Destinations and Venues for Cconferences, Conventions and Business Events