MARKETING RESEARCH A CONCISE INTRODUCTION
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnogra...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2018
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| Edition: | 2ND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING RESEARCH A CONCISE INTRODUCTION