THE BRANDING OF TOURIST DESTINATIONS THEORETICAL AND EMPIRICAL INSIGHTS
The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and des...
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| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK
Emerald Publishing
2019
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| Online Access: | Click Here to View Status and Holdings. |
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Destination brands managing place reputation