THE DIGITAL TRANSFORMATION PLAYBOOK Rethink Your Business for the Digital Age

• Main Author: Rogers, D. (Author)
• Format: Book
• Language: English
• Published: New York Columbia University Press 2016
• Subjects: Technological innovations > Management; Information technology > Management; New products; Strategic planning
• Online Access: Click Here to View Status and Holdings.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on R...

Table of Contents:

• The five domains of digital transformation: customers, competition, data
• Innovation, value
• Harness customer networks
• Build platforms, not just products
• Turn data into assets
• Innovate by rapid experimentation
• Adapt your value proposition
• Mastering disruptive business models.