THE DIGITAL TRANSFORMATION PLAYBOOK Rethink Your Business for the Digital Age

THE DIGITAL TRANSFORMATION PLAYBOOK Rethink Your Business for the Digital Age

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on R...

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Bibliographic Details
Main Author: Rogers, D. (Author)
Format: Book
Language:English
Published: New York Columbia University Press 2016
Subjects:
Technological innovations > Management
Information technology > Management
New products
Strategic planning
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