Publishing for Profit Successful Bottom-Line Management for Book Publishers

Publishing for Profit Successful Bottom-Line Management for Book Publishers

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Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...

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Bibliographic Details
Main Author: Woll, Thomas (Author)
Format: Book
Language:English
Published: Chicago Chicago Review Press 2014
Edition:English : Revised and expanded fifth edition
Subjects:
Publishers and publishing > Management
Publishers and publishing > Finance
Media Studies
Online Access:Click Here to View Status and Holdings.
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