Publishing for Profit Successful Bottom-Line Management for Book Publishers
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
Chicago Review Press
2014
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| Edition: | English : Revised and expanded fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Publishing for Profit Successful Bottom-Line Management for Book Publishers