Publishing for Profit Successful Bottom-Line Management for Book Publishers

Publishing for Profit Successful Bottom-Line Management for Book Publishers

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Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...

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Bibliographic Details
Main Author: Woll, Thomas (Author)
Format: Book
Language:English
Published: Chicago Chicago Review Press 2014
Edition:English : Revised and expanded fifth edition
Subjects:
Publishers and publishing > Management
Publishers and publishing > Finance
Media Studies
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • C³ : commitment, consistency, credibility
  • The publishing environment
  • Define your niche
  • Make planning primary
  • Keep your staff lean (but not necessarily mean)
  • Protect your assets
  • The editorial process/content management
  • Production and manufacturing
  • Sales ... and more sales
  • Subsidiary rights
  • Direct response marketing : Internet 101
  • Operations, fulfillment, and accounting
  • Electronic publishing and marketing
  • Returns.

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